MyDD Accountability Adwatch: Debbie Stabenow

Bumped--Chris

Believe it or not, even though she fails to mention Bush or Iraq, that is not the biggest problem with this ad. See it Here

I think this ad is a virtual case study in why so many of us in the progressive movement keep uttering the phrase "Fire all of the consultants".  This is a feel good ad about Michigan and bi-partisanship.  Under most circumstances promoting those two things is fine with me (as long as it isn't Joe Lieberman (CT-CFL) style 'bi-partisanship); however, this is a campaign.  She should be promoting Democrats and more specifically Debbie Stabenow, the Democratic Senator from Michigan who is running for re-election.

The most striking part of Stabenow's self narrated ad is near the end.  When I heard her say, "This is about Republicans and Democrats. It's about our Michigan way of life and I'm fighting for it..." I about threw my shoe through the television.  Uhh... yes actually, it IS about Democrats and Republicans.  This statement coupled with stating what she's done by "Reaching across the aisle" would leave many people confused if she's a Democrat or a Republican.

The other part of this ad seems to be trying to promote and show how good that state is doing.  People in Michigan are in a larger funk about our state than almost any other nation.  Our Car industry is dieing right before our eyes, our college educated children are leaving the state en masse, and our brave soldiers and National Guardsmen are dying in a pointless occupation of a hostile nation in the middle of a civil war.  Don't try to tell us (I'm a Michigander) how great things are going.  Tell us what you've done or are going to do to fix it.  Don't tell me it's "Changing" when it's suffering.

Fortunately, she did spend a little time stating what she did to help us.  Unfortunately most of it is crap.  The first one, "cutting taxes to create jobs" is a Republican talking point.  She needs to lose it or reframe it.  The Second one, "to lower college tuition", is absurd enough to make any recent or current college grad and his parents laugh hisher butt off the chair.  Tuition rates have skyrocketed in the last 5 years.  The third issue about the Great Lakes is the only thing about this commercial that may carry some weight with voters.

Then, just to really drive home the ineptitude of the beltway mafia, she ends by saying how she'll "fight" for the Michigan way of life.  This is one of those consultants who thinks the candidate can appear "tough" and "strong" just by using words like "tough", "fight", "kill", and "strength".  As we learned over and over from the Gore and Kerry campaigns, you can't say it you have to show it.

Finally, my last critique of this train wreck is that it is entirely self narrated.  When talking about all of the great things that she's done should be done by a narrator or apparent supporter or constituent or someone important who would like to endorse her.  As Hodel, a character from Fiddler on the Roof, said, "the rabbi who must praise himself has a congregation of one."

This ad needs to be trashed.  If Stabenow isn't careful she's going to suddenly find herself in a highly competitive Senate race.



Display:


You said a mouthfull Maddogg! (none / 0)

This add has the taint of inside the beltway lets give heeps more money to Bob Shrum written all over it!  I predict that both Debbie and Granholm will manage to eeeek out narrow wins come election day. QA shame because these two could have built some top of the ticket momentum up that could help the likes of Nancy Skinner overtake their opponents down ticket!


by politics64 on Tue Sep 05, 2006 at 10:45:51 AM EST

Re: You said a mouthfull Maddogg! (none / 0)

You are aware that the folks that did this ad are the exact same people that did Jon Tester's brilliant ads, right?

Is it possible to only fire a portion of a consultant?


by vault5151 on Tue Sep 05, 2006 at 12:18:24 PM EST
[ Parent ]

Re: You said a mouthfull Maddogg! (none / 0)

I did not know that.  I'll have to look in to see what is different.  Is is the EXACT same people, or the same consulting company.  Did the campaign manager and messaging crafter do a little too much micro-managing perhaps?  I'll try to include an update on what, if anything, that I find.


by maddogg on Tue Sep 05, 2006 at 12:23:58 PM EST
[ Parent ]

Re: You said a mouthfull Maddogg! (none / 0)

NO offense...but I think they got the message they wanted. (Maybe that means the locals did have a lot of influence.)

A. There is a significant difference between candidates.

B. The ultimate contest is about Michigan

Is it as good as it could be? Of course not! Few are. And again I'll say what I've said about most political commercials...they're BORING.

Read thepress release. [Truth...I like the press release better! :))]


just a red meat eatin' Democratic Dawg frontpaging at The Democratic Daily...
by BigDog on Tue Sep 05, 2006 at 01:55:23 PM EST
[ Parent ]

Re: You said a mouthfull Maddogg! (3.00 / 2)

The Goals were noble, but the execution was terrible.  What I find ironic is that the press release has the text that SHOULD have been in the commercial.  At the end of the press release when it states that

"This isn't about a choice between Republican and Democrat, it is about a choice in directions, and the people of Michigan have two clear options in front of them," said Stabenow Spokesperson Brent Colburn said discussing the new ad. "On one hand, they have a Senator who stands up and delivers for the issues that matter to Michigan, like protecting good paying jobs, making health care more accessible and affordable, and ensuring that education is a real priority. On the other hand, they have someone who supports the tired and failed policies of the Bush administration that cost us jobs, led to record deficits and threaten our way of life."

Now THAT is what the commercial should've said!  That way she can get points for being bi-partisan, but still attacking George Bush.
by maddogg on Tue Sep 05, 2006 at 02:14:27 PM EST
[ Parent ]

Re: You said a mouthfull Maddogg! (none / 0)

BWAHAHAHAHA....my exact thought...which tells me that maybe 'Press' guy isn't the Communications Guy but should have been. <sigh> Being the Communications Director for a campaign is tough but if you are good at it...it is very satifying.


just a red meat eatin' Democratic Dawg frontpaging at The Democratic Daily...
by BigDog on Tue Sep 05, 2006 at 02:30:03 PM EST
[ Parent ]

Re: You said a mouthfull Maddogg! (none / 0)

Granholm and Stabenow - two wimpy peas in a pod.  


Follow the money
by dkmich on Tue Sep 05, 2006 at 04:46:20 PM EST
[ Parent ]

What a snarky comment! (3.00 / 1)

What are you trying to show me up?  The message sucks and smells like Shrum. If it is done by the Tester firm, than all I can say is hey guys, your slipping, put the same writers on Debbie that you had on Jon! Otherwise your point is useless!


by politics64 on Tue Sep 05, 2006 at 04:28:55 PM EST
[ Parent ]

Re: What a snarky comment! (none / 0)

It wasn't meant as snark - just that one ad isn't a large enough sample size to justify the "fire all consultants" statement ... even if the ad in question isn't good at all.

I'm more of the mindset that the attitude and disposition of the candidate contributes more to ad quality than anything else.  Great, inspiring candidates tend to have better ads than bland, status quo candidates.  COnsultants get too much credit/blame imho.


by vault5151 on Tue Sep 05, 2006 at 06:38:40 PM EST
[ Parent ]

Re: What a snarky comment! (none / 0)

I think you need to read Crashing the Gates to get what I was implying.  I didn't mean "Fire all of Debbie Stabenow's consultants", rather, I meant, Fire all of the Crappy Consultants that have been plaguing the DC Establishment for years.  This isn't really the best forum to describe this "Beltway Mafia", but it's explained quite well in Crashing the Gates.


by maddogg on Tue Sep 05, 2006 at 06:46:27 PM EST
[ Parent ]

Re: What a snarky comment! (none / 0)

Nor did I. The add is plain bad. i have seen really lackluster cqndidates made to look good with the right message. As Maddogg wrote and as Crashing the Gates discussed, we need our message to be educating the public about the Republican, Bush republican, Republican Congress, My Republican opponent(you get the point) failures.  This add did not come close, it felt like the usual pol add and really lacked any of the elements thhat adwatch advocates. Forget about the snarky comment, I was a little overly sensitive to your "of course you know" wording and taken off guard by it. No harm no foul. Looks like Harris is winning her primary tonight, Great, she is the gift that keeps on giving!


by politics64 on Tue Sep 05, 2006 at 09:45:25 PM EST
[ Parent ]

Re: Debbie Stabenow (none / 0)

    Stabenow's progressive record on most issues is a good reason to support her. However, this ad does nothing for her or the state Democratic party. She should fire her campaign managers and start over while she still has a sizeable lead.


by MarvToler on Tue Sep 05, 2006 at 10:58:01 AM EST

Re: Debbie Stabenow (none / 0)

You're right about this Marv.  I do still support her as an okay progressive record. While I'm still a little irked by her vote for the Bankruptcy bill, she did vote against the Iraq War Resolution.  Which is why I still talk favorably about her to others.  This fact gives her plenty of cover to talk about the Iraq Occupation.  She cannot be accused of flip-flopping, but she can be accused of being weak if she doesn't get out there and speak truth to power.


by maddogg on Tue Sep 05, 2006 at 11:38:25 AM EST
[ Parent ]

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

Your comment was tremendous. Isn't this just a sad excuse for a spot this year, at this time?
   It's not just the inauthentic, mealy-mouth script -- it's the waste: waste of time, of money, of opportunity to really say something important and meaningful to a community that is suffering because of events that are not its fault. (Think CAFTA + NAFTA = SHAFTA) Michigan, along with the rest of the US, is going in the tank because of the sellout in WDC.

If this is her idea of what needs to be said, perhaps Stabenow needs to be put down along with the rest of these spineless, spinless careerists. I'm a Dem but loyalty has its limits. Apparently it does for Stabenow as well.

Roadette


Happy Highways
by roadette on Tue Sep 05, 2006 at 10:59:28 AM EST

Go ahead, script a better ad (3.00 / 2)

She's an incumbent in a light blue state.  See what you can do in 50 words or less:

"The Bush-Cheney Republicans are blocking common-sense jobs and health care reforms that could help Michigan and our families.  Send me back to Washington with a Democratic Congress, and we'll keep fighting for you and our great state.  I'm Debbie Stabenow, and if you don't like it, blow me I approve this message."


by Adam B on Tue Sep 05, 2006 at 11:03:14 AM EST

Good job, Adam B...... (none / 0)

Stabenow's ad in all seriousness is the WORST I've seen all year, perhaps the worst in many, many cycles.

And you wrote a better script in what I'm guessing couldn't have been more than a few minutes.


by DCCyclone on Tue Sep 05, 2006 at 11:39:19 AM EST
[ Parent ]

Re: Good job, Adam B...... (none / 0)

I've seen the ad about a dozen times now and I still cannot get over how bad it is.

It's just awful.  


by Eric11 on Tue Sep 05, 2006 at 09:17:54 PM EST
[ Parent ]

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

This mealy mouthed feel good crap is why Dems lose. The rethug running against granholm is responsible for sending 1500 jobs from Michigan to China.  I know it's a different race but Stabenow and Granholm should be tying both these guys with piano wire to the policies that have wrecked Ford and GM and left Chrysler a subsidary of Benz.


by klyde on Tue Sep 05, 2006 at 11:10:09 AM EST

Truly awful ad pushing Republican talking (3.00 / 2)

points like "cut taxes = new jobs". That is a lie and we will never move America in a progressive direction if we don't tackle conservative myths head on.

Awful awful awful.


The history of the left is a history of purists betraying the progressive movement so that they can feel good about their righteous selves.
by Populism2008 on Tue Sep 05, 2006 at 11:22:29 AM EST

Speaking of case studies... (3.00 / 1)

I have to admit this post is also a case study in why you shouldn't write diary's in the middle of the night.  While reading it I've been trying to fix all of the grammatical errors, but I can't seem to update it anymore.
BTW, Thanks for the bump Chris.
by maddogg on Tue Sep 05, 2006 at 11:29:52 AM EST

Re: Speaking of case studies... (3.00 / 1)

When the content is good, I wouldn't worry too much about typos.


"You say the world has lost it's love I say embrace what it's made of" -Dar Williams
by Valatan on Tue Sep 05, 2006 at 11:39:30 AM EST
[ Parent ]

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

She did reach across the aisle and passed the frickin bankruptcy bill.  She is a limp noodle and blows with the wind.  I am not at all surprised by her stupid ad.  Step by step, slowly we turn - until all the losermans are replaced in primaries.  Stabenow is better than Santorum or Casey = but not by much.


Follow the money
by dkmich on Tue Sep 05, 2006 at 11:47:34 AM EST

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

Full Disclosure: I'm not from MI.  And boy, do I feel sorry for you that are.

I am sick and tired of pols saying they are going to fight for me.  I don't want them to fight for me.  I want them to represent me and mine, not fight with others supposedly on my behalf.


by markt on Tue Sep 05, 2006 at 12:51:55 PM EST

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

Me, too.  Michigan Dems are the epitome of the DLC Dems....except for Conyers.  How can they not get they are reaching across the aisle to cooperate with crooks, liars, killers, and religious zealots.  Oh yeah, that's something to be real proud of.  I helped Hitler, or I helped Jeffrey Dahlmer, or I helped the freaking Bush neocons.  The DLC is the problem.


Follow the money
by dkmich on Tue Sep 05, 2006 at 04:52:05 PM EST
[ Parent ]

Nov elections will be a lot closer (none / 0)

I have been saying this for a while. The Repubs create a singular theme and then frame the debate. They then go massively negative on their opponent creating doubts. They have a very good GOTV with targeted messaging to fire up their base. This cycle it will be 9/11 and terrorism all the way and massive negative attacks on the Dem candidates.

The Dems in general never learn lessons. They seem to want to get close but never win. Instead of running a concerted and highly partisan campaign for change they are doing a repeat of 2002 and 2004. Now this election cycle there are many very good Dem candidates who get it and are running spirited campaigns but those candidates lack resources and the backing of the DC Dem establishment - DSCC, DCCC.

Despite all the polls, this election will get much tighter and with the Repub machine unleashed over the next 2 months, it is very likely they may contain the tide and hold on. The Dems better wake up and not coast or they will be wondering again why they lost.


by ab initio on Tue Sep 05, 2006 at 02:31:07 PM EST

Pssst ... here's a badly kept secret (none / 0)

In Michigan, especially among progressives, Debbie Stabenow was long ago exposed as a spineless weasel with an IQ roughly equivalent to that of asphalt.

She's responsible for the Lieberman-style nonsense that's in that ad (or at least the theme and tone) and no one else.

Christ, I wish she'd move to Rhode Island or something.


by megisi on Tue Sep 05, 2006 at 03:15:18 PM EST

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

I don't know.  Most of the people I talk to are horrified at how ugly the governor's race is on the verge of becoming.

Staking out the high ground while she's got the lead might be a good strategy to make Mike Bouchard to risk slinging mud at someone whose ads have struck a positive chord.


by Captain Salty on Tue Sep 05, 2006 at 04:02:51 PM EST

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

To bad it doesn't strike a cord.  That's the problem.  I know she was going for a positive angle, but she missed it by a mile.  Running a positive, feel-good bio to increase her positives is one thing, but this certainly wasn't it.


by maddogg on Tue Sep 05, 2006 at 04:44:11 PM EST
[ Parent ]

Very good ad (none / 0)

This is an incumbent in a light blue state in a blue year. The one thing she doesn't need is to be is negative and controversial and blow the race. Sounds like you guys are the type who want to run triple reverses with a WR throwing the ball while up 6 points with a minute remaining,

Stabenow has a positive approval rating of 47-36 in the recent Strategic Vision poll from August 25-27.: http://www.strategicvision.biz/political /michigan_poll_082906.htm There is no need for her to launch a looney assault.

And finally someone stresses the economy! The second word out of her mouth.

Sorry, as I've said it all along, we need more positive emphasis to boost favorability ratings and increased emphasis on the economy. Debbie Stabenow and her ad campaign get that. I was hardly surprised when someone said it was Tester's firm.

The incompetent handicapping on liberal blogs never fails to crack me up. We want nothing but Iraq and attack and we're dead wrong. Does anyone honestly believe people are going to vote based on what they see on their TV screen as opposed to their daily lives? Big hint: don't move to Las Vegas where your opinion can actually be evaluated in terms of net dollars.

I realize the Michigan economy has been poor but this is a senate race. A senator is not going to be directly associated with a poor state economy. If Granholm had run this ad some of the critcism would have been valid, but for a senatorial incumbent ad I'm extremely pleased by it.


by jagakid on Tue Sep 05, 2006 at 04:49:38 PM EST

Re: Very good ad (none / 0)

This ad does nothing to increase her positives.  She only argues logic(which does little to make one fall in love with a candidate.  She needs to argue based on emotion and character) to make her look good. Then she promotes "Michigan workers, and bi-partisanship".


Does anyone honestly believe people are going to vote based on what they see on their TV screen as opposed to their daily lives

If this was true, why the heck is anyone bothering to air Political Ads?


increased emphasis on the economy

I don't think you've been paying attention.  Democrats for the last 2 elections have tried to emphasize the economy and they've had their collective, symbolic ass handed to them each time.  Democrats have already won the debate on domestic issues.  Now we need to attack on National Security.  Whether it's what voters care about or not, we need to, at the very least, argue Republicans into a Draw on National Security.


This is an incumbent in a light blue state in a blue year

Michigan is NOT lightblue it is BLUE. If it's candidates would promote Team 'D' it would vote that way as well.


by maddogg on Tue Sep 05, 2006 at 05:27:26 PM EST
[ Parent ]

Re: Very good ad (none / 0)

What part of the state are you from?

Detroit and the college towns might be bright blue, but once you get outside those areas, you better be able to appeal to hunters and working stiffs, farmers and folks who take a dim view of the government.

That doesn't even include the great swaths of red filled with conservative Christian loons.

Democrats who are angry and confrontational might be the darling of the netroots, but if they're running for statewide office they'll also be sitting home come January rather than working in Lansing or D.C.


by Captain Salty on Wed Sep 06, 2006 at 10:36:54 AM EST
[ Parent ]

Re: Very good ad (none / 0)

As a slight rebuttle.  The UP is represented by a Democrat who is a shoe in for re-election.  I refuse to concede Gun-Toting, God-Fearing Michiganders to the Republicans.  Now, some of the Fundimentalist Theocons, yes I will concede those voters - they'll never vote Democratic.  My point is that Michigan only looks light blue because the blue coller workers have been voting Republican.  I say if they can motivate them properly Michigan would look a whole lot more Blue.


Democrats who are angry and confrontational might be the darling of the netroots, but if they're running for statewide office they'll also be sitting home come January rather than working in Lansing or D.C.

Spoken like a true DLCer.  If Democrats don't START being confrontation, the Republicans will role over them again.  There is a difference between angry and confrontational.  Democrats need to be confrontational to show that they have a backbone.  If done properly, it will appear as the Democrats have "Conviction", not anger.


by maddogg on Wed Sep 06, 2006 at 03:24:44 PM EST
[ Parent ]

Re: Very good ad (none / 0)

As native Michigander, I like this ad. I think voters won't have a hard time finding her name on the ballot. With fellow Dems of record longevity like Reps Dingell (esp), Conyers and Sen Levin, I think she is right to soft-pedal in this ad. It's part of a campaign theme, after all.

Michigan is very myopic because of the pervasive influence of the auto industry, in case you've never been there.

Now, Gov Granholm's campaign website has a catchy badge slogan, G4G, and a talking manikin to open it up. Her Canadian heritage may help provide a wider vision, as she works to attract new employers to the state.


by Books Alive on Tue Sep 05, 2006 at 07:53:02 PM EST
[ Parent ]

I didn't think is was possible... (3.00 / 1)

...To be more smarmy than the noxious Susan Collins.  Good job Debbie.


by Steve in Sacto on Tue Sep 05, 2006 at 05:34:44 PM EST

Re: MyDD Accountability Adwatch: Debbie Stabenow (none / 0)

So who is the consulting firm doing Stabenow's ads?


by JoeBeercan on Tue Sep 05, 2006 at 11:01:13 PM EST


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