Believe it or not, even though she fails to mention Bush or Iraq, that is not the biggest problem with this ad. See it Here
I think this ad is a virtual case study in why so many of us in the progressive movement keep uttering the phrase "Fire all of the consultants". This is a feel good ad about Michigan and bi-partisanship. Under most circumstances promoting those two things is fine with me (as long as it isn't Joe Lieberman (CT-CFL) style 'bi-partisanship); however, this is a campaign. She should be promoting Democrats and more specifically Debbie Stabenow, the Democratic Senator from Michigan who is running for re-election.
The most striking part of Stabenow's self narrated ad is near the end. When I heard her say, "This is about Republicans and Democrats. It's about our Michigan way of life and I'm fighting for it..." I about threw my shoe through the television. Uhh... yes actually, it IS about Democrats and Republicans. This statement coupled with stating what she's done by "Reaching across the aisle" would leave many people confused if she's a Democrat or a Republican.
The other part of this ad seems to be trying to promote and show how good that state is doing. People in Michigan are in a larger funk about our state than almost any other nation. Our Car industry is dieing right before our eyes, our college educated children are leaving the state en masse, and our brave soldiers and National Guardsmen are dying in a pointless occupation of a hostile nation in the middle of a civil war. Don't try to tell us (I'm a Michigander) how great things are going. Tell us what you've done or are going to do to fix it. Don't tell me it's "Changing" when it's suffering.
Fortunately, she did spend a little time stating what she did to help us. Unfortunately most of it is crap. The first one, "cutting taxes to create jobs" is a Republican talking point. She needs to lose it or reframe it. The Second one, "to lower college tuition", is absurd enough to make any recent or current college grad and his parents laugh hisher butt off the chair. Tuition rates have skyrocketed in the last 5 years. The third issue about the Great Lakes is the only thing about this commercial that may carry some weight with voters.
Then, just to really drive home the ineptitude of the beltway mafia, she ends by saying how she'll "fight" for the Michigan way of life. This is one of those consultants who thinks the candidate can appear "tough" and "strong" just by using words like "tough", "fight", "kill", and "strength". As we learned over and over from the Gore and Kerry campaigns, you can't say it you have to show it.
Finally, my last critique of this train wreck is that it is entirely self narrated. When talking about all of the great things that she's done should be done by a narrator or apparent supporter or constituent or someone important who would like to endorse her. As Hodel, a character from Fiddler on the Roof, said, "the rabbi who must praise himself has a congregation of one."
This ad needs to be trashed. If Stabenow isn't careful she's going to suddenly find herself in a highly competitive Senate race.
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